You don’t have to choose — but you do need to evolve.
In the world of B2B growth, there’s a lot of talk about Revenue Operations (RevOps) versus Sales Operations (Sales Ops) — and for good reason.
Both play a critical role in driving pipeline performance and revenue efficiency.
But if you think it’s a choice between one or the other, think again.
At Kuki Strategies, we do both — because Sales Ops is part of RevOps.
We help you optimize your sales engine and connect it to the full revenue journey, from first touch to renewal.
What Is Sales Operations?
Sales Operations focuses on empowering sales teams to sell more efficiently.
It’s all about:
- CRM setup and hygiene (HubSpot, Salesforce, etc.)
- Forecasting and reporting
- Territory and quota planning
- Sales process refinement
- Admin support for tools and playbooks
Think of Sales Ops as the tactical layer that makes sales teams run smoother.
What Is Revenue Operations (RevOps)?
Revenue Operations is the strategic alignment of Sales, Marketing, and Customer Success under one operational framework.
It expands beyond sales to unify:
- Tech stacks
- Data models
- Processes
- Performance tracking
…across your entire go-to-market engine.
RevOps enables:
- Cross-functional pipeline visibility
- Scalable workflow automation
- Full-funnel attribution
- Lifecycle-driven reporting
- Smarter resource allocation and decision-making
It’s not about replacing Sales Ops — it’s about upgrading it.
Why It Matters — And Why You Need Both
Most B2B companies today don’t just need cleaner sales data or faster follow-ups.
They need real alignment between marketing, sales, and CS, powered by automation and full-funnel visibility.
That’s why we offer Sales Ops as part of a broader RevOps strategy.
🔹 We clean up your CRM.
🔹 We design sales workflows that make reps more efficient.
🔹 Then we connect those workflows to your marketing and CS systems — so everything is measurable and scalable.
The result?
- Sales closes faster.
- Marketing gets better attribution.
- CS retains and expands more accounts.
- Leadership finally sees a real forecast.
How Kuki Strategies Does It Differently
We’re not a one-size-fits-all ops agency.
We dive deep into your sales structure, map your customer journey, and build the automation and systems you need to scale revenue — predictably.
Our support includes:
- Sales Ops setup (CRM structure, deal stages, lead handling)
- RevOps strategy (cross-team data alignment + full-funnel reporting)
- Automation workflows (handoffs, lead routing, attribution, renewals)
- Ongoing RevOps administration and optimization
You Don’t Have a Sales Problem — You Have a Systems Problem.
Sales Ops is the foundation.
RevOps is the structure that supports the whole revenue house.
At Kuki Strategies, we bring both — so your sales team performs better and every part of your GTM engine works in sync.
