About Kuki Strategies

Our Mission

Our mission is to empower businesses to achieve their full potential through strategic optimization, data-driven decision-making, and a commitment to excellence. We strive to be a trusted partner for our clients, helping them navigate the complexities of today’s business reality and achieve sustainable success.

Our Story

Kuki Strategies was founded by Shirly Kafri and Shiran Markovich to help B2B companies grow smarter—with aligned strategy, streamlined operations, and strong execution.
With deep expertise in RevOps, product management, and GTM strategy, we saw how misaligned processes hold great companies back. 
That’s why we built Kuki Strategies-not just a consulting firm, but an implementation partner-helping businesses turn strategy into action and scale with clarity and control.
We believe in a collaborative and data-driven approach, working closely with our clients to understand their unique needs and deliver tailored solutions that make a real impact.
We are passionate about helping businesses optimize their operations, develop exceptional products, and achieve their full potential in the market.

Our Values

Customer Focus

We prioritize our clients' needs and strive to exceed their expectations.

Results-Driven

We are committed to delivering measurable results that drive business growth.

Data-Driven

We use data and insights to inform our decisions and ensure our solutions are effective.

Integrity

We conduct our business with honesty, transparency, and ethical practices.

Collaboration

We believe in working closely with our clients to achieve shared success.

Meet the Team

Shirly Kafri

RevOps Strategist & Process Optimization Expert

Shirly is an experienced sales operations and process optimization consultant with a proven track record of success in helping businesses improve their efficiency and drive revenue growth. She has a strong background in project management and a passion for leveraging data to make informed decisions.

Shiran Markovich

Product Manager & Revops Specialist

Shiran is a skilled product manager with a passion for creating user-centered products that solve real problems.
She has a strong understanding of the product development lifecycle and a knack for bringing innovative ideas to market.